Twelve identities, one rule: the colour has to earn its place. Below,
every project still carries the wavelength we built for it. Scroll, and
watch each one arrive from grey to full strength.
Drinks
Fitness
Fintech
Festival
Health
Publishing
Featured · rebrand
Hibiscus & Co.
A craft soda that finally tastes as loud as it looks.
The old can was a beige apology on a bright shelf. We found the one
wavelength the flavour had always promised and refused to whisper it.
Signal Magenta became the whole brand: can, kiosk, the laugh in the ad.
Primary
Signal Magenta #E0218A
Shelf lift
+38% pickup in test
Delivered
Identity · palette · packaging
The full set
Every brand carries its own wavelength.
Drinks · rebrandHibiscus & Co.A craft soda that finally tastes as loud as it looks.
Fitness · identityTangent StudioFrom beige gym to a warm-up you can feel at a glance.
Fintech · brand worldVerda BankTrust, minus the navy. A green that means go, calmly.
Festival · art directionFilament FestThree days of music, one colour visible from orbit.
Health · palette systemMarrowClinical, made human. Forty calm, kind, accessible tints.
Publishing · identityLumen PressAn imprint that wanted its spines to start arguments.
Grey to full strength
The same brand, before and after a wavelength.
BeforeSafe, navy, indistinguishable from four rivals on the same page.AfterVerda Bank: a confident green nobody else in the sector dared.
“We had been arguing about logos for a year. They handed us a colour,
and the argument was over.”
Founder, Tangent Studio
Your brand belongs on this page.
Bring us the grey version. We will send back the colour it was always missing.